OK are you ready for this?
Close your eyes...
Imagine with me...
Suddenly, one day...
Social media, blogs, google ad words, YouTube
ALL of it gone!
Go ahead, I know you can do it....
close and eyes and picture what that would look like for you.
tick
tick
tick
tick
Got the picture...
Great, you're a good learner.
How would you communicate your message to people?
Would you still have a business?
Creepy, eh.
Don't get me wrong...
I'm not suggesting it would ALL disappear.
But what if it was just, say...
Facebook or maybe MySpace?
Are you limiting yourself?
Too many people are DEPENDENT...
soley on the internet.
Hiding behind their computers...
Without a clue how to market their businesses offline.
With 75% of adults NOT on the internet...
It'd be NUTS not to market offline as well.
Feel better now?
Yeah, me too.
June 27, 2008
June 12, 2008
Bad Marketing??
We've all done it....
some still do.
Imagine with me that you've just moved. You're excited about meeting someone new. You strike up a conversation and it sounds like this:
Hey, just stopping by to say hello. Check out my website @ www.xyz.com. I can show you how to make $10,000 by noon Sunday.....this is the greatest opportunity since blah blah blah.
"Well that's just ridiculous, Dee. I would NEVER say something like that!!"
Really??
Way too many marketers are doing just that.
They connect with "friends" on Social Media Sites and spam 'em with emails.
Their profiles are like flashing Neon Billboards shouting:
Trust ME -
BUY, BUY, BUY from ME -
I CAN HELP YOU -
My product is the BEST in the UNIVERSE!!
Better get in NOW...before it's too late.
Why would they TRUST you??
They don't even KNOW you!!
Doesn't that sort of shite turn YOU off??
Are you getting this yet??
Of course you are...
you're SMART and smart is the new sexy.
Let people get to know YOU, the real YOU.
Just like you're making new friends.
Be sociable...
After all that's why they call it "Social Media".
Do you want to attract people that spew all over you??
Then don't spew all over people!!!
There IS a gentler way of marketing that you can feel GOOD about.
I remember when I was raising my son and things would get a little tense, particularly when he hit his teens!!
What does this have to do with marketing??
It was during those times that I would say to myself, "Dee, remember what it was like to be a teenager".
Things went pretty smoothly because of that mind-set.
Remember what it was like when you were searching for information and YOU were the prospect??
What intrigued YOU and prompted YOU to take a closer look??
What made you go YUK and delete??
Try to remember what it was like to be a "prospect".
Be YOU and if they like YOU, they'll automatically check you out a little more.
Then one day, down the road, THEY WILL CONTACT YOU!!
Take it from there but remember...
NOW SPEWING ALLOWED
some still do.
Imagine with me that you've just moved. You're excited about meeting someone new. You strike up a conversation and it sounds like this:
Hey, just stopping by to say hello. Check out my website @ www.xyz.com. I can show you how to make $10,000 by noon Sunday.....this is the greatest opportunity since blah blah blah.
"Well that's just ridiculous, Dee. I would NEVER say something like that!!"
Really??
Way too many marketers are doing just that.
They connect with "friends" on Social Media Sites and spam 'em with emails.
Their profiles are like flashing Neon Billboards shouting:
Trust ME -
BUY, BUY, BUY from ME -
I CAN HELP YOU -
My product is the BEST in the UNIVERSE!!
Better get in NOW...before it's too late.
Why would they TRUST you??
They don't even KNOW you!!
Doesn't that sort of shite turn YOU off??
Are you getting this yet??
Of course you are...
you're SMART and smart is the new sexy.
Let people get to know YOU, the real YOU.
Just like you're making new friends.
Be sociable...
After all that's why they call it "Social Media".
Do you want to attract people that spew all over you??
Then don't spew all over people!!!
There IS a gentler way of marketing that you can feel GOOD about.
I remember when I was raising my son and things would get a little tense, particularly when he hit his teens!!
What does this have to do with marketing??
It was during those times that I would say to myself, "Dee, remember what it was like to be a teenager".
Things went pretty smoothly because of that mind-set.
Remember what it was like when you were searching for information and YOU were the prospect??
What intrigued YOU and prompted YOU to take a closer look??
What made you go YUK and delete??
Try to remember what it was like to be a "prospect".
Be YOU and if they like YOU, they'll automatically check you out a little more.
Then one day, down the road, THEY WILL CONTACT YOU!!
Take it from there but remember...
NOW SPEWING ALLOWED
Subscribe to:
Posts (Atom)
